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ABC. Custeio Baseado Atividades -Em Portuguese do Brasil ABC. Custeio Baseado Atividades  -Em Portuguese do Brasil O método do Custeio Baseado em Atividades (ABC) vem despertando grande interesse nas empresas brasileiras devido, principalmente, às preocupações com a questão da competitividade global. Como espinha dorsal do Activity Based Management (ABM), o ABC vem sendo reconhecido como elemento indispensável à implementação com sucesso de Reengenharia de Processos, Gestão do Processo de Qualidade Total, decisões de investimento em Tecnologias Avançadas de Produção e avaliação de desempenhos operacionais e econômicos que tornem a empresa de classe mundial (WCM). Simples, compacto, de fácil leitura e o mais abrangente possível, este livro oferece aos estudiosos do ABC um melhor entendimento do que ele é, sua real área de eficácia e como implementá-lo de modo que contribua para o sucesso de um sistema de informações que tenha como propósito dar suporte à estratégia competitiva e à gestão econômica das empresas. Focaliza alguns conceitos básicos para o Custeio Baseado em Atividades (ABC), modelo conceitual, desenho e estratégia de implementação.ISBN 10: 8522429677ISBN 13: 9788522429677
9788522429677
5.0 stars, based on 5 review 598
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Actor Network Theory and After Actor Network Theory and After Actor network theory is a powerful approach which combines the insights of post-structuralism with an analysis of the materials of social life. This controversial and path-breaking volume extends ANT beyond studies of technology, power and organisation to the body, subjectivity, politics, and cultural difference, and puts it into cutting-edge dialogue with feminism, anthropology, psychology and economics.ISBN 10: 0631211942ISBN 13: 9780631211945
9780631211945
5.0 stars, based on 5 review 1220
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Administração de Marketing Administração de Marketing Esta quarta edição em língua portuguesa, tradução da oitava edição norte-americana, publicada em 1994, apresenta diversas características distintivas.Destaca-se o novo capítulo sobre a Criação da satisfação do consumidor através da qualidade, serviço e valor, além do acréscimo considerável de novos assuntos sobre marketing global e de atualização do capítulo sobre Estratégias de Marketing para mercado Global.Há acréscimo substancial de assuntos relacionados a responsabilidade social e marketing ético e uma seção bastante expandida sobre o desenvolvimento de marca, realçando sua importância para o sucesso em marketing nos anos 90.Foram acrescentados novos quadros, houve ampla revisão de partes de diversos capítulos e a redação tornou-se mais homogênea e precisa. Foram ainda acrescentados ou expandidos assuntos como marketing de relacionamento, lealdade do consumidor, marketing associativos, benchmarking competitivo, marketing boca a boca e engenharia de marketing, entre outros.O livro mantém as características que o destacaram como o mais importante texto para ensino de marketing.1. ORIENTAÇÃO GERENCIAL. Enfoca as principais decisões que os gerentes de marketing e a alta administração enfrentam em seus esforços de harmonizar os objetivos, competências-chaves e recursos da organização com as necessidades e oportunidades do mercado.2. ABORDAGEM ANALÍTICA. Apresenta uma estrutura para analisar os problemas decorrentes da administração de marketing. Casos de empresas reais foram introduzidos no decorrer do texto para ilustrar os princípios, estratégias e práticas de marketing.3. PERSPECTIVA DE DISCIPLINAS BÁSICAS. Fundamenta-se em economia, ciências do comportamento, teoria administrativa e matemática.4. ABORDAGEM UNIVERSAL. Aplica o pensamento de marketing para produtos e serviços, mercados consumidores e mercados industriais, organizações que visam ou não o lucro, empresas domésticas e internacionais, grandes e pequenas empresas, empresas manufatureiras e empresas distribuidoras e setores industriais de baixa e de alta tecnologia.5. COBERTURA ABRANGENTE E BALANCEADA. Cobre todos os tópicos que um administrador ou gerente de marketing bem informado precisa saber. Envolve todos os assuntos relacionados a marketing estratégico, tático e administrativo.ISBN 10: 858791801XISBN 13: 9788587918017
9788587918017
5.0 stars, based on 5 review 589
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Administracao Do Produto -Em Portuguese do Brasil Administracao Do Produto  -Em Portuguese do Brasil ISBN 10: 8522430233ISBN 13: 9788522430239
9788522430239
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Administração Em Modulos Interativos Administração Em Modulos Interativos ISBN 10: 8521616392 ISBN 13: 9788521616399
9788521616399
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Adolescents in Humanitarian Crisis: Displacement, Gender and Social Inequalities -Routledge Humanitarian Studies Adolescents in Humanitarian Crisis: Displacement, Gender and Social Inequalities  -Routledge Humanitarian Studies Adolescents in Humanitarian Crisis investigates the experiences of adolescents displaced by humanitarian crisis.The world is currently seeing unprecedented levels of mass displacement, and almost half of the world’s 70 million displaced people are children and adolescents under the age of 18. Displacement for adolescents comes with huge disruption to their education and employment prospects, as well as increased risks of poor psychosocial outcomes and sexual and gender-based violence for girls. Considering these intersectional vulnerabilities throughout, this book explores the experiences of adolescents from refugee, internally displaced persons and stateless communities in Bangladesh, Ethiopia, Jordan, Lebanon, Palestine and Rwanda. Drawing on innovative mixed-methods research, the book investigates adolescent capabilities, including education, health and nutrition, freedom from violence and bodily integrity, psychosocial wellbeing, voice and agency, and economic empowerment.Centring the diverse voices and experiences of young people and focusing on how policy and programming can be meaningfully improved, this book will be a vital guide for humanitarian students and researchers, and for practitioners seeking to build effective, evidence-based policy.The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003167013, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.ISBN 10: 036776461XISBN 13: 9780367764616
9780367764616
5.0 stars, based on 5 review 948
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Adult Education and Lifelong Learning: Theory and Practice -Routledge Education Classic Edition Adult Education and Lifelong Learning: Theory and Practice  -Routledge Education Classic Edition Adult Education and Lifelong Learning is regarded as one of the most widely used textbooks about adult education.Now part of the Routledge Education Classic Edition series, this key title combines the practical and philosophical to cover all areas related to the topic, including how we understand people as learners, how to teach adults, curriculum planning, distance education and assessment. It doesn’t shy away from complexity and asks difficult questions to provoke the reader into thinking about what lifelong learning really means. Not your basic ‘how-to’ book, it combines practice with theory and points the way to further studies and engagement in the field.With a new introduction by Professor Sam Duncan to contextualise the work, this is a must-read text for all education students as well as practitioners and researchers in adult education and lifelong learning.ISBN 10: 1032890355ISBN 13: 9781032890357
9781032890357
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Advanced Engineering Thermodynamics Advanced Engineering Thermodynamics A brand-new, thought-provoking edition of the unmatched resource on engineering thermodynamics Adrian Bejan's Advanced Engineering Thermodynamics established itself as the definitive volume on this challenging subject. Now, his Third Edition builds on the success of its trailblazing predecessors by providing state-of-the-art coverage in a slimmer, more convenient book. Moving effortlessly among analysis, essay, and graphics, this streamlined edition of Adrian Bejan's powerful presentation will inspire future generations of researchers and students in all areas of engineering, physics, and life sciences. It features: * An authoritative treatment of the first and second laws of thermodynamics and the constructal law of natural generation of flow configuration, with prominent focus on the history of the discipline and its main ideas * Complete chapters on single-phase systems, multiphase systems, chemically reactive systems, exergy analysis, thermodynamic optimization, irreversible thermodynamics, and constructal theory * Applications of thermodynamics to power generation, solar energy, refrigeration, air conditioning, thermofluid design, and constructal design * The latest theoretical advances made based on the constructal law: atmospheric circulation and earth climate, animal design (flying, running, swimming), hierarchy and geography of human settlements, scaling laws of all river basins, flow fossils and Egyptian pyramids, and science as a constructal flow architecture * A wealth of problems and worked-out examples * Brilliant, original illustrations, plus hundreds of classic and contemporary referencesISBN 10: 0471677639ISBN 13: 9780471677635
9780471677635
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Advances in Computer Science and Ubiquitous Computing: Proceedings of CSA 2024 -Lecture Notes in Electrical Engineering, 1416 Advances in Computer Science and Ubiquitous Computing: Proceedings of CSA 2024  -Lecture Notes in Electrical Engineering, 1416 ISBN 10: 9819656923ISBN 13: 9789819656929
9789819656929
5.0 stars, based on 5 review 4080
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Advances in Phytoplankton Ecology: Applications of Emerging Technologies Advances in Phytoplankton Ecology: Applications of Emerging Technologies Phytoplankton ecology has developed from an understanding of taxonomy, species dynamics and functional roles, and species interactions with the surrounding environment. New and emerging technologies enable a paradigm shift in the ways we monitor and understand phytoplankton in a range of environments. Advances in Phytoplankton Ecology: Applications of Emerging Technologies is a practical guide to these new technologies and explores their application with case studies to show how recent advances have changed our understanding of phytoplankton ecology.Part one of this book explores how traditional taxonomy and species identification has changed, moving from morphological to molecular techniques. Part two explores the new technologies for remote and automatic monitoring and sensor technology and applications for management. Part three explores the explosion of omics techniques and their application in species identification, functional populations, trait characterization, interspecific interactions, and interaction with their environment.This book is an invaluable guide for marine and freshwater ecology researchers to how new technologies can enhance our understanding of ecology. Combines traditional techniques with new technologies and methods Explores the influence of new technology on our understanding of phytoplankton ecology Provides practical applications of each technique through case studies in each chapterISBN 10: 012822861XISBN 13: 9780128228616
9780128228616
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Affective Early Childhood Pedagogy for Infant-Toddlers -Policy and Pedagogy with Under-three Year Olds: Cross-disciplinary Insights and Innovations, 3 Affective Early Childhood Pedagogy for Infant-Toddlers  -Policy and Pedagogy with Under-three Year Olds: Cross-disciplinary Insights and Innovations, 3 This exciting new book brings fresh knowledge of affective pedagogies in early childhood education and care. The book draws on cultural-historical theory in alignment with visual methodologies to elucidate infant-toddlers’ affective pedagogies through analysis of case examples. The book reveals contemporary pedagogical practices in the infant-toddler space like mealtimes, nappy change and play. These pedagogical practices show the highly specialised nature of working with infant-toddlers such as the affective relations between educators and infant-toddlers, affective dialogue, affective engagement, and the creation of affective spaces. The value of collaboration is highlighted through creating an affective space for educators to become aware, reflect and position themselves as effective and affective educators. The book introduces innovative methodological tools such as images and collective drawings for collaborative reflection.ISBN 10: 3030735265ISBN 13: 9783030735265
9783030735265
5.0 stars, based on 5 review 2827
AI Sapien: Variations on Architecture and the Future AI Sapien: Variations on Architecture and the Future AI Sapien unveils a paradigm-shifting vision of the future where artificial intelligence (AI) transforms architecture into thinking machines. This experimental book features an alchemy of 128 original AI-generated artworks along with insightful dialogues and evocative poetry created in collaboration with AI, all set to Bach’s Goldberg Variations.Through this mixed media approach, AI Sapien explores the future of architecture and its relation to these ontologically mysterious machines that are beginning to simulate sentience. Presenting a future where AI and habitat are inextricably linked, this book reveals new insights into AI's enigmatic "Black Box.”ISBN 10: 1961856360ISBN 13: 9781961856363
9781961856363
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AI Snake Oil: What Artificial Intelligence Can Do, What It Can’t, and How to Tell the Difference AI Snake Oil: What Artificial Intelligence Can Do, What It Can’t, and How to Tell the Difference From two of TIME’s 100 Most Influential People in AI, what you need to know about AI—and how to defend yourself against bogus AI claims and productsConfused about AI and worried about what it means for your future and the future of the world? You’re not alone. AI is everywhere—and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil, computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works and why it often doesn’t, where it might be useful or harmful, and when you should suspect that companies are using AI hype to sell AI snake oil—products that don’t work, and probably never will.While acknowledging the potential of some AI, such as ChatGPT, AI Snake Oil uncovers rampant misleading claims about the capabilities of AI and describes the serious harms AI is already causing in how it’s being built, marketed, and used in areas such as education, medicine, hiring, banking, insurance, and criminal justice. The book explains the crucial differences between types of AI, why organizations are falling for AI snake oil, why AI can’t fix social media, why AI isn’t an existential risk, and why we should be far more worried about what people will do with AI than about anything AI will do on its own. The book also warns of the dangers of a world where AI continues to be controlled by largely unaccountable big tech companies.By revealing AI’s limits and real risks, AI Snake Oil will help you make better decisions about whether and how to use AI at work and home.ISBN 10: 069124913XISBN 13: 9780691249131
9780691249131
5.0 stars, based on 5 review 483
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Alfabetismo, escritura, sociedad: Prólogo de Roger Chartier y Jean Hébrard -Spanish Edition Alfabetismo, escritura, sociedad: Prólogo de Roger Chartier y Jean Hébrard  -Spanish Edition A partir de una disciplina erudita como es la paleografía –el estudio de la escritura y de los signos en libros y documentos antiguos– el célebre medievalista italiano Armando Petrucci nos presenta la apasionante historia de los libros y la lectura en Occidente en esta obra clásica y referente indiscutible en su campo. De la práctica del «escribir sin leer» característica de la alta Edad Media, hasta los libros de mano o de alforja, que llegarán años después de la invención de la imprenta, Petrucci nos acompaña en un fascinante viaje para conocer los modos en que la tinta, la pasta, la cola y demás materias se entremezclaron para generar un universo de sentido que ha marcado el desarrollo de la historia europea y universal. Este libro analiza con ingenio e inteligencia la construcción de la vasta biblioteca de Occidente para descubrir los fascinantes entresijos de la cultura del libro y, en suma, los fundamentos materiales de nuestras formas de pensar.ISBN 10: 8418193131ISBN 13: 9788418193132
9788418193132
5.0 stars, based on 5 review 1049
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Álgebra linear e suas aplicações Álgebra linear e suas aplicações "A álgebra linear não trata apenas de matrizes e sistemas lineares. A sua essência está no estudo dos espaços vetoriais e das transformações lineares. Suas aplicações são tão abrangentes que sua compreensão se tornou fundamental para economistas, administradores, físicos, engenheiros e outros cientistas. Ela também se faz presente nos diversos ramos da matemática, aparecendo em disciplinas como cálculo, equações diferenciais, matemática discreta, estatística, análise numérica e outras. Sendo assim, a álgebra linear se tornou uma ferramenta indispensável em quase todas as áreas da matemática e ciências afins.O livro apresenta os tópicos na sequência costumeira, mas a abordagem é feita de modo diferenciado. Os conceitos e métodos são introduzidos a partir de exemplos e posteriormente desenvolvidos e formalizados. Ao final de cada capítulo são dadas algumas aplicações do conteúdo em diversas áreas."ISBN 10: 8522107440ISBN 13: 9788522107445
9788522107445
5.0 stars, based on 5 review 273
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An Introduction to Environmental Biophysics -Modern Acoustics and Signal An Introduction to Environmental Biophysics  -Modern Acoustics and Signal This book shows how basic physical principles can be applied to describe interactions between living organisms and their microenvironment. Emphasis is placed on teaching the student how to calculate actual heat and mass transfer rates, rather than just studying the concepts involved. Numerous examples are provided to illustrate many of the principles, and problems are included at the end of each chapter to help the student develop skills in using the equations and to gain an understanding of modern environmental biophysics. The book is an engineering approach to environmental biology.ISBN 10: 0387949372ISBN 13: 9780387949376
9780387949376
5.0 stars, based on 5 review 1966
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An Introduction to Mechanics of Solids: -In SI Units, 3e An Introduction to Mechanics of Solids:  -In SI Units, 3e This text is based on the understanding and application of three fundamental physical consideration which govern the mechanics of solids in equilibrium. All the discussion and theoretical development is explicitly related to these three basic considerations. This approach brings in unity to an elementary presentation of the subject. It puts considerable emphasis has been put on the process of constructing idealized models to represent actual physical situations.ISBN 10: 1259006530ISBN 13: 9781259006531
9781259006531
5.0 stars, based on 5 review 1197
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An Introduction to Modern Astrophysics An Introduction to Modern Astrophysics An Introduction to Modern Astrophysics is a comprehensive, well-organized and engaging text covering every major area of modern astrophysics, from the solar system and stellar astronomy to galactic and extragalactic astrophysics, and cosmology. Designed to provide students with a working knowledge of modern astrophysics, this textbook is suitable for astronomy and physics majors who have had a first-year introductory physics course with calculus. Featuring a brief summary of the main scientific discoveries that have led to our current understanding of the universe; worked examples to facilitate the understanding of the concepts presented in the book; end-of-chapter problems to practice the skills acquired; and computational exercises to numerically model astronomical systems, the second edition of An Introduction to Modern Astrophysics is the go-to textbook for learning the core astrophysics curriculum as well as the many advances in the field.ISBN 10: 1108422160ISBN 13: 9781108422161
9781108422161
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